In the modern age, technology is accelerating at a fast speed and people are becoming more and more dependant on it for every purpose. One of the crucial technological needs of people today is that of a good, reliable software. To make a good software, you need to, first of all, understand the process involved in software development. The Software development process involves six steps which are mentioned below.

Step1. Requirement gathering and Planning

The first step to kickstart a project is to understand the requirements of a business or individual who needs the software. Once that is done, you can go ahead and set up a plan. Planning involves analyzing the utilities and flaws of the project and developing a good approach to work through the project.

Step2. Analysis

This step involves examining the performance of the software at various stages and making notes on further requirements if any.

Step3. Design

Designing is basically about forming the structure of the project. It is a description of the structure of software to be implemented.

Step4. Implementation/Coding

This step involves the process of actually developing the software with data recording going on in the background. In this step, the design specified in the design document is actually implemented into executable programming language code.

Step5. Testing

The testing stage assesses the software for errors and finds out bugs if there are any. It is also a means to assess the overall quality of the software and suggest changes in certain features within the software.

Step6. Installation and Maintenance

When the software passes through all the steps without any glitch, it is ready to be installed. Once installed, it has to undergo a maintenance process which involves maintaining and improving the software from time to time.

Almost all companies today need some kind of software to run their process. To get a software that actually works well, make sure that you get the help of an experienced software development team.

What Is Brand Development?

Brand Development in the simplest terms is the process of developing a brand and improving the customer’s awareness and opinions of a brand. A proper Brand Development strategy makes it easier for the brand to grow and develop a successful relationship with the customers while gaining website traffic.

The primary motive of Brand Development is to provide strategic and creative brand guidelines that will enable the company to achieve a competitive advantage and help it to become a progressive marketing-driven company.

Contrary to what many people believe, brand development isn’t really complicated. Building a successful brand involves a few simple steps

1. Get started with a proper Brand Strategy.

Before involving in the brand development process, make sure to come up with the right brand strategy that is in alignment with your business objectives.

2. Develop the right tools to communicate the brand.

There are three extremely important aspects that need to be taken care of before getting down into the field of brand development - logo design, a memorable tagline and an appealing website. When you get these three right, you can move on to the next step of brand development.

3. Manage and strengthen the brand.

The initial process would require you to provide high-quality goods and services and render the best possible customer support. This will build up your company’s reputation. Once you have built up a reputation for the company, you have to do everything on your part to make sure that this reputation remains intact. Any negative feedback has to be dealt very professionally to ensure that the brand name is not hampered.

Following these steps can make your brand development strategy a huge success. When you have done this, you have to ensure that your branding approach remains up-to-date so that your company can survive the competition in the digital world.

What is Social Media Optimization (SMO)?

Social Media Optimization (SMO) is a crucial factor in SEO. SMO in the basic terms is all about using various channels to expand the awareness of a product, brand or service. The major social media platforms involved in the process are social news sites, social networking sites like Twitter and Facebook, blogging sites and various video sharing sites.

A proper SMO service would include services like -

• Creating interesting online content which includes texts and digital photos that grab the attention of the readers and entice them to get engaged with the content.

• Maintaining Online Reputation Management (ORM) by restricting the negative feedbacks of a business from surfacing on the list of search engine results.

• Functioning as a supporter of SEO services

Why is it important for your website?

The SMO service for a website impacts the ranking for a website in search engine results pages (SERPs). Search engines use the data collected from social media channels and use it to rank a website in the SERPs. SMO gives a social exposure to your website and works as an advantage to the SEO services used by a website.