Video marketing is one of the most powerful ways to increase your brand awareness. If you are already not using this tool, it is high time that you get started.


To get started, check out these updated video marketing practices that can be a game changer for your marketing strategy in 2018:


1) Plan Before Recording


Have a clear-cut message that you want to get across to your audience before you actually start recording your video. Jot down the points you wish to include in your video in a systematic manner. Develop a conversational tone and practice a couple of times before the final take. The more conversational you become the more connected your audience will feel.


2) Grab the viewers' attention




Getting the viewers’ attention is a crucial factor for marketing. In case of video marketing, you only have 10 seconds to grab the attention of the viewers. You need to use your best strategy to draw them in. Make them intrigued and curious to find out more.


3) Be value oriented


When creating videos, you have to make sure that you have something valuable to offer. If you create videos only for the purpose of enticing your viewers to buy, you are likely to send bad vibes to the customers and drive them away.

4) Stir the reader’s emotions through stories




It is a proven fact that readers relate well to a point if it is demonstrated through a story. Getting the reader engaged on an emotional level can indeed be helpful to sell a product.


5) Include Call to Action


Do not forget to ask the viewers to take action when you conclude a video. You can ask them to subscribe, like, buy or hit the like button.


6) SEO Optimize


Create a catchy title that holds the attention of viewers and use it as a keyword in your video, description and tags.


Video marketing is indeed on its way to becoming the future of content marketing. This makes it a good reason to make video marketing a primary tool for marketing and promotion. When you do it carefully you are sure to get good results.