Search Engine Optimization or SEO is an eminent part of the online marketing strategy for any business. Its importance can be noted from the fact that it can be the reason for success or failure of a company. Due to this reason, a lot of organizations are seeking to improve their SEO strategies and keep themselves updated on the latest trend from the world of SEO.
Differences between Black Hat SEO & White Hat SEO
The basic difference between Black Hat SEO and White Hat SEO is in the use of backlinks. Black Hat SEO users look for quick and unfair methods to get results. Their basic objective is to make some quick bucks without providing any value to the audience. This approach is spammy and the users are likely to get penalized. White Hat SEO, on the other hand, takes a long time approach that doesn’t involve penalty.
Website owners and SEO experts who use White Hat SEO build their SEO strategies in a way that is compliant with the search engine regulations. The strategies involve researching quality content, web design and relevant meta tags.
Black Hat SEO uses methods which are contrary to the search engine’s guidelines. Search engines frown upon such methods and eventually they catch the culprits and penalize them by banning their service or site. Black Hat SEO comprises of blog comment spam, keyword stuffing, link farming, cloaked pages and the like.