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SEO and Content Marketing

Posted: 16 December, 2017 | Comments (0)

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Having your site ranked at the top spot in search engines can be a game changer for your business. Research shows that 70% of users don't really scroll past the first page of a search result. This is because most people find what they are searching for right on the first page. This might make you wonder if you can ever get your site ranked on the first page of a search result.

 

 

Nevertheless, you have to understand that getting a first-page ranking is not that complicated or tough as it is thought to be. With the correct strategy and knowledge, you too can get your content to a higher ranking in search engines and maybe even reach the desired first-page spot.

 

 

In the following paragraphs, you will get to know about SEO and content marketing and how they fit together to provide you the desired results for your online marketing.

 

 

SEO and content have always been considered to go hand in hand. However, the extent to which they rely on each other is something that not many people are aware of.

 

 

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While SEO is important for your website to show in the search engine results, it is the content of your website that engages your readers and turns them into clients and customers.

 

 

Moreover, content is also a factor that influences your SEO campaign in a big way. The relevance of your content for particular keywords determines to an extent the position that your site will achieve on the search engine result page.

 

 

Content and SEO strategy

 


To develop a good SEO strategy, the first thing to do is “keyword researching”. Then, you will have to determine the right keyword density for your content. While doing so, make sure that your content is unique and marketable.

 

 

If you ever took note of it, you must have found that behind every high ranking site there is a lot of good quality content. If you want to see desirable results from your SEO and content marketing strategy, you have to make sure that the two work together complementing one another.

 

 

Your SEO efforts with no quality content can be fruitless. When combined together, these can get your business website to the top of the search results.

 

 

So, allow me to share a handful of tips and strategies which will help you optimize your content for ranking success:

 

 

  • If you are a new to digital marketing, you have to understand that SEO is mostly about content marketing. High-quality content optimized with the correct keywords can set up your content for search engine results.When you come up with useful content, it is certainly going to get shared. Hence, by creating shareable content on a regular basis and integrating SEO principles on them, you are well on the path to increasing your online visibility.

 

 

  • Another factor which will help you enhance your rankings in search engines is to optimize your content for your readers. Write for your readers and not for the search engines. Search engines must be your next priority. When you keep your reader in mind while creating content, you are more likely to create better content that will increase visibility and get shared.

 

 

  • As a site owner, user-experience is one thing you need to be really paying attention to. Optimizing for user experience includes everything from a user-friendly site, to unique readable content.

 

 

  • Other than this, you should be certain that your site is mobile friendly. About 70% of media is consumed on mobile devices. Therefore, creating a responsive website is a must.

 


All these might seem a little overwhelming to you. So, the easier way is to outsource it. Virtual Nod is a top-notch Digital Marketing Agency which handles all kinds of SEO and Content marketing needs. Get in touch with our team and you will be delighted by our services.

5 Common SEO Myths You Should Know About

Posted: 13 December, 2017 |

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The SEO industry has drastically evolved in the past couple of years. Everyone is pretty confused and not sure about what really is going on in the SEO industry. To clear some misconceptions and myths about SEO, we decided to conduct an extensive research and reveal to you what truly works and what is outdated in the SEO industry. So, here are the five common SEO myths that you need to know to understand where you need to focus on to get the right results.

 


Myth #1: You have to update the homepage of your website all the time.

Some people think that not updating their homepage consistently will decrease their ranking. In most cases that is not the truth, because if you have a sales page that offers a product to sell then there would be no reason at all to update that page unless something about the product description needs alterations.

 

Myth #2: Submitting XML sitemap is going to boost your rankings.

Google provides a webmasters interface and from there you are able to submit a sitemap which is an XML file containing links to every page on your site. Some website owners take the time to submit such a file every time they make a change, but that's not necessary. Submitting a sitemap doesn't change your rankings. It just adds pages which might not have been indexed already.

 

Myth #3: You need to submit your site to search engines.

Search engines have URL submission pages where you send your site to search engines. While doing this was essential a few years back, that process is unnecessary now. The crawlers that these engines use today are sophisticated enough that any new website will be found in a short span of time. The only time you will have to worry about submitting your site is if for some reason it wasn't indexed automatically after a couple of days.

 

Myth #4: The title tag is concealed from search engines.

Most of what Google views on your website is the text that is visible to users. As a result, it would be common to think that the title is not picked up. Nevertheless, your title is really important for SEO. Not only is Google making use of it to help your ranking, but people are going to see it as well when they go to click on your website.

 

Myth #5: Using automated SEO methods is always black hat.

Many people use automated SEO tactics which do not fall into the black hat area. A lot of companies have really big sites and they make use of automated scripts to do a lot of SEO. Whether or not a method is black hat is based on what the outcome is, not on how automated it is.

 

Search Engine Optimization And Why It Is Important

Posted: 05 December, 2017 |

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What is SEO?

 

SEO is actually a marketing strategy designed to focus on the visibility of a website or a webpage in search engine results. There are lots of aspects of SEO. In simple terms, SEO is a means to ensure that your website is created in a way that search engines are able to notice.

 

SEO is not limited to search-engine friendly websites. It is about making your website valuable for people. On a wider note, SEO covers aspects like keyword researching, link-building, and providing quality content to your clients and customers.

 

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Why is it important?

 

SEO is actually an essential tool to help your business reach its objective. The aim of SEO is to get quality leads and prospects to discover your business while searching for products and services which are relevant to your business. Users trust search engines and so it is important that you have your sites ranked to the topmost portion of a Search Engine Results Page (SERP).

 

Apart from helping you stay ahead of the game, it helps you run your site smoothly. It makes your website's content engaging and relevant to web searchers and search engines. With the increased visibility of a site, the number of visitors increases which ultimately results in more conversions and sales.

 

If you want to take your business to the next level, get the services of an SEO specialist and forget about working long hours on developing ineffective strategies to get your website ranked.

 

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