What is Social Media Optimization (SMO)?

Social Media Optimization (SMO) is a crucial factor in SEO. SMO in the basic terms is all about using various channels to expand the awareness of a product, brand or service. The major social media platforms involved in the process are social news sites, social networking sites like Twitter and Facebook, blogging sites and various video sharing sites.

A proper SMO service would include services like -

• Creating interesting online content which includes texts and digital photos that grab the attention of the readers and entice them to get engaged with the content.

• Maintaining Online Reputation Management (ORM) by restricting the negative feedbacks of a business from surfacing on the list of search engine results.

• Functioning as a supporter of SEO services

Why is it important for your website?

The SMO service for a website impacts the ranking for a website in search engine results pages (SERPs). Search engines use the data collected from social media channels and use it to rank a website in the SERPs. SMO gives a social exposure to your website and works as an advantage to the SEO services used by a website.