Video marketing is basically a marketing strategy that uses engaging videos into your marketing campaign. There can be various uses of video marketing. For instance, it can be used for promoting your brand, product or service. It can be used to build rapport with your customer. Besides, it can be used to promote customer testimonials, live stream events and viral content.

How does Video Marketing Work?

While video marketing may seem to be simple, there are a few complications that have to be understood before creating a video marketing campaign. Besides creating awareness about your company and product, video marketing provides useful insights into customer engagement and various other metrics. For a successful video marketing campaign, it is essential that you monitor these metrics and understand how your videos are creating an impact on the audience. This will eventually help you to increase customer engagement.

Advantages of Video Marketing

• Building trust is one of the main objectives of any company’s marketing efforts. Video helps you bond with your audience. It is that medium that lets customers know you and your brand better.

• Video helps build backlinks, boosts likes and shares and drives traffic to your site. Make sure to post your videos to YouTube with all the relevant tags. This is a must do when you wish to get a ranking for your videos.

• Most customers choose to watch a product video rather than reading a product description.

• Videos increase information retention. When your customers hear something, they tend to forget it soon. But, when they hear the same thing with a video, they retain the information for a much longer duration.

• Customers are more likely to make a purchase after watching a video of your product rather than just read a description of the product with an image.

Conclusion

Video content is expected to take over the digital marketing world very soon. While written content will have its own value, digital marketers will have to step up their video marketing strategy to get the best results from their marketing campaign.

Your brand isn’t just your logo. It is the building block upon which all your marketing strategies are based. It defines who you are and what you have to offer. This makes it crucial for you to understand what makes a good brand and how you can make it work for you. You must have a good understanding of your customers, your strengths and your competitors in order to come up with a good brand.

Brand development is not a one-time process. It needs consistent analysis of ideas and strategies to develop the brand. Doing it the right way can build up a strong foundation for your business. Read on to have a clear understanding of the importance of brand development and the process involved in building a brand.

The initial step in the process of brand development is to design a logo. This is the face of your brand and will let people know about your company or products. Customize your logo to make it attractive. Let it be unique and memorable. Pay attention to the colour and texture of the logo. Your logo must relate to your brand.

Another important thing that can boost up your brand development strategy is to remain active on multiple social networks. Use social media to engage with your customers and build a good business relationship with them. Create content that entices your customers to interact with you. Constant interaction with your customers can help your brand in getting recognition sooner.

Following top social media influencers in your niche is another strategy that works. When following content from top influencers in your niche, make sure to offer your opinion too. This can get you noticed by other followers of those influencers.

Become a contributor to blogs and media outlets. Get your and your company’s name out there. Get links to your website and social media accounts and become well known to your niche audience.

Your digital media strategy without high-quality content is worthless. Content is still the king and getting high-quality content should be at the top of your priority list when it comes to increasing your brand credibility. Create video content along with printed content and curate the content for a variety of purposes.

While all the steps mentioned are essential for brand development, monitoring your digital presence is something that will let you know how successful you are in establishing your brand. Use various tools to monitor your brand’s digital footprint. Revise and revamp your digital activity and come up with new strategies to connect with your audience in a better way.

Every New Year brings with a lot of advances in the internet community. Considering this factor, you must keep yourself updated with the latest SEO trends. Staying updated on the latest trends in the field of SEO helps you stay ahead of the curve. With the new year just around the corner, let us take a look at the latest SEO trends that we can expect in 2018.

#1. Meaningful Content

In our fast-paced life, no one has the time to read lengthy and boring content. Users rather focus on web pages which provide interesting and short articles. Hence, it is suggested to publish helpful and short articles on your site. You can do this by creating good content yourself or simply hiring a professional content writer to do it for you.

#2. Pictures & Videos

Contents with pictures and videos get more response from users compared to those without them. Social Media cares much more about the post with pictures and users instantly share such posts and like them. This makes your posts more popular. Therefore, in 2018, along with good content make sure to create good pictures and videos for your posts.

#3. Voice searches

Voice search has become a favoured choice for people, especially for those who are looking for things online on their mobile devices. The amount of effort and time it takes to type on the small screen devices has been replaced by voice search. The usability of voice search in mobile devices makes it a really convenient feature. Hence, its use is expected to grow considerably in the next year too.

#4. Responsive Web Pages

With the growing use of mobile devices and tablets to browse the internet, it has become the need of every website builder to create responsive web pages that fit well in the screens of all devices. This trend is expected to continue in 2018.

#5. Accelerated Mobile Pages

Accelerated Mobile Pages are another factor that is in great demand now. Smooth user experience and fast page load make a website stand out. This is the reason why many business owners nowadays want AMPs webpages. This makes it one of the SEO trends, companies should follow in the coming year.

6#. Backlinks

Millions of content are being generated every single day. This makes it really tough for search engines to determine the relevant contents from the irrelevant ones. This is where backlinks come into the picture. Backlinks help search engines to know if certain contents are authentic or not. The year 2018 will see a growth in the amount of content generated. This makes backlinks really important.