Video marketing is one of the most powerful ways to increase your brand awareness. If you are already not using this tool, it is high time that you get started.

To get started, check out these updated video marketing practices that can be a game changer for your marketing strategy in 2018:

1) Plan Before Recording

Have a clear-cut message that you want to get across to your audience before you actually start recording your video. Jot down the points you wish to include in your video in a systematic manner. Develop a conversational tone and practice a couple of times before the final take. The more conversational you become the more connected your audience will feel.

2) Grab the viewers' attention

Getting the viewers’ attention is a crucial factor for marketing. In case of video marketing, you only have 10 seconds to grab the attention of the viewers. You need to use your best strategy to draw them in. Make them intrigued and curious to find out more.

3) Be value oriented

When creating videos, you have to make sure that you have something valuable to offer. If you create videos only for the purpose of enticing your viewers to buy, you are likely to send bad vibes to the customers and drive them away.

4) Stir the reader’s emotions through stories

It is a proven fact that readers relate well to a point if it is demonstrated through a story. Getting the reader engaged on an emotional level can indeed be helpful to sell a product.

5) Include Call to Action

Do not forget to ask the viewers to take action when you conclude a video. You can ask them to subscribe, like, buy or hit the like button.

6) SEO Optimize

Create a catchy title that holds the attention of viewers and use it as a keyword in your video, description and tags.

Video marketing is indeed on its way to becoming the future of content marketing. This makes it a good reason to make video marketing a primary tool for marketing and promotion. When you do it carefully you are sure to get good results.

Video marketing is basically a marketing strategy that uses engaging videos into your marketing campaign. There can be various uses of video marketing. For instance, it can be used for promoting your brand, product or service. It can be used to build rapport with your customer. Besides, it can be used to promote customer testimonials, live stream events and viral content.

How does Video Marketing Work?

While video marketing may seem to be simple, there are a few complications that have to be understood before creating a video marketing campaign. Besides creating awareness about your company and product, video marketing provides useful insights into customer engagement and various other metrics. For a successful video marketing campaign, it is essential that you monitor these metrics and understand how your videos are creating an impact on the audience. This will eventually help you to increase customer engagement.

Advantages of Video Marketing

• Building trust is one of the main objectives of any company’s marketing efforts. Video helps you bond with your audience. It is that medium that lets customers know you and your brand better.

• Video helps build backlinks, boosts likes and shares and drives traffic to your site. Make sure to post your videos to YouTube with all the relevant tags. This is a must do when you wish to get a ranking for your videos.

• Most customers choose to watch a product video rather than reading a product description.

• Videos increase information retention. When your customers hear something, they tend to forget it soon. But, when they hear the same thing with a video, they retain the information for a much longer duration.

• Customers are more likely to make a purchase after watching a video of your product rather than just read a description of the product with an image.

Conclusion

Video content is expected to take over the digital marketing world very soon. While written content will have its own value, digital marketers will have to step up their video marketing strategy to get the best results from their marketing campaign.